Search Engine Optimization
| Duration: |
7 hours |
|---|---|
| Prerequisites: |
Introduction to the Internet, HTML/XHTML Introduction |
| Description: |
This seminar will introduce students to some of the tricks that search engines utilize to place Web sites in their ranks. There are many legal ways you can use to help search engines understand and categorize your Web site. This is why you must understand those techniques. The various concepts below will help you place better with the various search engines. |
After completing this seminar, students will be able to:
- Introduction to Search Engine Optimization
- General Search Engine Concepts
- Page Title
- Using the Meta Tags
- Keyword Prominence
- Keyword Proximity
- Keyword Density & Frequency
- Using ALT tags
- Keywords in the file name
- Link Popularity
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